Newspaper Radio Adverts

This is the website I used to research radio adverts. I listened to a few of the adverts and wrote down the conventions which I found were common so that I would be able to use them in my own radio advert for my newspaper.

I found that the most effective structure of these adverts were when the name of the product was mentioned at the end after a dramatic event.

An example of this is an advert about a feature in 'Time Magazine'. Comedy and drama was used to hook the listener and make them intruiged as to what it was advertising.