Newspaper Radio Advert Development - The Script

Two women in the office talking about what to do on the weekend.
Woman 1 – Urgh! I am SO bored! One more day and it’s finally the weekend!
Woman 2 – I know, I can’t wait! But we always do the same thing!
Woman 1 – Yeah, it’s always X Factor, town, X Factor, town. We need a change. Bristol is so boring now!
A man walks in and interrupts the women.
Man 1 – Did you just say Bristol is boring!?
Woman 2 – Um…yeah, why?
Man 1 – Well, I have a simple way to convert you!
Woman 1 – Oh go away Dave!
Woman 2 – What’s that then?
Man 1 – The Entertainment Magazine free every Thursday with Bristol 24! It’s the only thing you’ll need to spice up your weekends, you’ll never struggle to think of something to do ever again!
Woman 1 – But we don’t have any money! How is that going to help when all we want is a good cheap night out?!
Man 1 – Money isn’t an issue! From celebrity appearances at your favourite clubs to drum and bass gigs! It’s got everything you need!
So grab your issue of The Entertainment Magazine, free, only in Bristol 24!

Poster Final Draft

Poster Photographs

Poster Drafts

These are the first drafts of my poster. I decided to do my poster on the Entertainment Magazine which features as a supplement in my newspaper. The reason I chose this was that I felt that it would be more dynamic and interesting than something like a campain poster. I needed it to be interesting and dynamic in order to work with the style of my newspaper and also appeal to my target audience.

I chose the red and black texts in order to match the house style of my newspaper which uses these colours.

I didnt want to use too many different colours as I felt that this made it look less sophisicated, hence why I chose not to use a purple background. The purple also seemed to make the text stand out a lot less compared to a white background. I was also intending on adding pictures to my poster so I felt that these would add the much needed colour to a sufficient degree.

Adverts

When making all of my adverts, I had to bear in mind my target audience. I felt that it was necessary to think about the things they like doing and are interested in. For this reason I made three adverts: one about a juice bar, one about a new nightclub and one about a new boutique, all in the local area.
I found it difficult to make sure that my adverts appealed equally to both males and females. To help this, I tried to use neutrally male and female colours, but still make it stand out.

For my nightclub advert I used turquoise and yellow. At first I was thinking about using purple and yellow, but I decided that this would look much too feminine with the 'Unique' advert which is mainly aimed at girls. I tried to choose quite a masculine text so that it would balance out with the swirl pattern behind the name of the nightclub. I decided to use the swirl because I felt that without it, the name did not stand out and would have been to plain.

For my boutique advert, I used purples and pinks. I needed to make it obvious that this advert was designed to be aimed at females so I chose these very stereotypically feminine colours. I also made the text very feminine and used images of shoes and a heart above the letter 'I' to make it more interesting.

For my 'Juiced' advert I used oranges, greens and reds to make it stand out. I also thought that these colours were quite fresh and are often associated with fruit. The colours are also not too feminine or masculine so it is likely that the advert will be able to appeal to both sexes. In order to make the name of the juice bar more dynamic, I got pictures of cartoon fruit and placed them on some of the letters, making them look like they are a part of the text.

Newspaper Supplements

I chose to create this as one of my supplements because my newspaper is aimed at a target audience of the younger generation who are likely to be at the stage of learning to drive, therefore this will appeal to them.
I used a rhetorical question to catch the reader's eye and make it more interesting. I also used instructive language 'SIGN UP' to help persuade the reader. I used the words 'FREE' and 'WIN' in red to make them stand out. They are also very appealing words to people and give an insentive to buy the newspaper.
This supplement was also chosen with my target audience in mind. Young people are interested in entertainment, especially when they can get it locally so I thought that this supplement would make my newspaper more appealing. Again, I used the word 'FREE' in big red letters to make it stand out.

Final Photographs

To change my close up photos into a 'vox pop' format, I cropped the photos and made sure that all of the faces were more or less the same size and from the same distance because the pictures had to fit within the same size boxes I made the photos slightly brighter and changed the contrast so that they were a lot clearer. I tried to use the airbrushing technique on Photoshop, but this made the girls look too fake and did not fit the conventions of a newspaper so I decided that I would keep them looking natural so that they wouldn't overshadow the article.

Final Photographs

The main picture on the second page was chosen because I didnt want it to be all about the girls. To help this I took the picture with the girls facing away from the camera, looking down on Cabot Circus, making sure that there was a good view. I tried using one of the face on pictures of the girls, but I felt that with the vox pop pictures it would have been too much and would have been less about Cabot Circus so would not have matched as much with the main picture on the front cover.

The second picture on the front page is of a footballer signing a football. I took a variety of pictures, having him look at the camera and at the football. I decided to have him looking at the football, as if he is in the middle of signing it. I also thought it would be good if he was smiling because it is a very positive story, so this needed to be conveyed in the picture. Again, I had to crop this photograph and make it brighter.

My main front cover picture was hard to take because I found it difficult to choose a good angle of Cabot Circus to give it full credit.The shot needed to show as much of it as possible without being boring. I chose to take a picture of the 'centre' of Cabot Circus from above. The reason I chose this is because I thought that it was the most atmospheric area of the shopping centre and the stairs accentuate the grandness of it. It is also one of the most recognisable angles. I made sure that I got some of the architecture in my picture because this was a part of what I wrote about in my article. I managed to include some of the curved glass roof to give readers an idea of what it looks like if they have never been before. The day on which I took this photo was quite dark and wet so I had to make the picture brighter and change the contrast in order to make it look more upbeat and positive as well as being clearer.

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