Adverts

When making all of my adverts, I had to bear in mind my target audience. I felt that it was necessary to think about the things they like doing and are interested in. For this reason I made three adverts: one about a juice bar, one about a new nightclub and one about a new boutique, all in the local area.
I found it difficult to make sure that my adverts appealed equally to both males and females. To help this, I tried to use neutrally male and female colours, but still make it stand out.

For my nightclub advert I used turquoise and yellow. At first I was thinking about using purple and yellow, but I decided that this would look much too feminine with the 'Unique' advert which is mainly aimed at girls. I tried to choose quite a masculine text so that it would balance out with the swirl pattern behind the name of the nightclub. I decided to use the swirl because I felt that without it, the name did not stand out and would have been to plain.

For my boutique advert, I used purples and pinks. I needed to make it obvious that this advert was designed to be aimed at females so I chose these very stereotypically feminine colours. I also made the text very feminine and used images of shoes and a heart above the letter 'I' to make it more interesting.

For my 'Juiced' advert I used oranges, greens and reds to make it stand out. I also thought that these colours were quite fresh and are often associated with fruit. The colours are also not too feminine or masculine so it is likely that the advert will be able to appeal to both sexes. In order to make the name of the juice bar more dynamic, I got pictures of cartoon fruit and placed them on some of the letters, making them look like they are a part of the text.