Original photographs 6

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Final designs for my production

Since my last post I have finalised my designs for the layout of my newspaper. I have changed the layout a few times to make sure it fits well and looks conventional.

I have decided to use a 'vox pop' feature on my second page for my main article as my target audience is young people and I feel that having opinions will make my article more affective as it will have a 'voice of the people' element which some newspapers do not have.

I have also written some articles including my main article, a subsidary article and two more on my second page.

I have rearranged a couple of these articles, meaning that I need to write another one. I have also decided not to use one of my current articles 'Portisheads Revamp is a Dream' as I dont feel that it will appeal to my target audience. Also I previously did not have any human interest stories, however I am currently writing one on knife crime which I feel is appropriate for my audience, and has a message as well as being a story.

Through researching advertisements, I have managed to make three of my own; one for a new shop, one for a juice bar and one for a night club. I chose these because I feel that they will work with my target audinence. On the front page I have made two cover 'splashes' to advertise supplements which readers can get if they buy the newspaper. Again, I feel that these will appeal to my target audience.

This is the final draft of my newspaper without the photographs. I decided to get remove the 'Cabot Car Park Crisis' article and move it onto my second page as I didnt really feel that it was interesting enough to go on the front cover. Also, if I had kept it there the front cover would have been too much about Cabot Circus so some readers may not want to read it as they arent that interested in Cabot Circus.
I thought that if I changed this headline to put it on the second page, it would have the theme of the main story throughout.
I realised that in my newspaper I had no human interest stories which are a key convention of a local newspaper. For this reason I chose to write an article on knife crime for my front cover as it gives a more serious element to the newspaper and also raises a local issue.
I decided to move my 'vox pop' boxes as I felt that when they were along the side they took up too much room and I wouldnt have had any space for other articles. To change this, I moved them so that they are along the bottom of the main picture. I made another advert so that my article which would go there wouldnt be too long so that it wouldnt overwhelm the main story.
Eventually, I also decided to change my 'Portishead's Revamp is a Dream' to a story which would appeal to my target audience more. Also this story was about shops so I felt that it was necessary to have more of a variety of stories. I also wanted it to be able to appeal to males.

Newspaper Development

These are the original layout designs for my newspaper.

I chose these layouts from my research of local newspapers. Originally I had planned to put a few adverts on my front cover however I realised that it took up far too much room and didnt allow for much writing which went against the conventions of local newspapers.

I also changed the position of the top subsidary article and put it down the side so that the main article would be the first one the reader would see.

On my second page I decided to only have

one subsidary article at the bottom of the page and replace the other half with an advert so that it would not be as long as the main article.

Target Audience

The idea for my newspaper was to create something new that had not already been produced. From my research, I found that newspapers are typically targeted at middle aged people. I therefore decided that it would be a good idea if I used an unconventional target audience so that my newspaper would have an individul style.

My target audience are young adults ranging from 16 to 26. They are either students or people in a career who are interested in going out with friends, watching live music

Newspaper Radio Adverts

This is the website I used to research radio adverts. I listened to a few of the adverts and wrote down the conventions which I found were common so that I would be able to use them in my own radio advert for my newspaper.

I found that the most effective structure of these adverts were when the name of the product was mentioned at the end after a dramatic event.

An example of this is an advert about a feature in 'Time Magazine'. Comedy and drama was used to hook the listener and make them intruiged as to what it was advertising.